THE SALTY SQUAD

The Founding 30

30 creators. One brand. Built from the ocean up.

We’re hand-picking 30 creators to help launch Salty Johnson from day one.
People with taste. People who actually live it.

Free product. 15% commission. Founder status.

👉 APPLY NOW — LIMITED TO 30

We may open a small waitlist, but only the first 30 become Founders.
Applications close 9 May. Selected 16 May.

Why we’re doing this

The best brands aren’t built on ads, they’re built with creators.

Not forced posts. Not fake partnerships.
Real people who wear it, shoot it, and share it their way.

We’re building Salty Johnson with 30 creators who genuinely back the brand, and bring it to life across IG and TikTok.

What you get

Founder Kit
Your choice of Salty Johnson swimwear + tee + tote

15% Commission
Earn on every sale through your personal code

Early Access
24-hour priority on every drop, always

Founding Status
Your name permanently on the Founding 30 wall

Community
Quarterly swims, sessions, and meetups (Bondi / Byron)

Direct Line to the Brand
Your feedback helps shape what we build next

What we ask

This is a creator partnership, not a one-off post.

• 2-3 Instagram posts across 60 days
•  Stories
• TikToks 
• Tag @saltyjohnson + #saltysquad
• Create content that fits your style (no scripts)

If it feels forced, it won’t work.

Who this is for

• Creators based in Australia (Sydney / Byron / coastal)
• You swim, surf, train, or live outdoors
• You care about content, aesthetic, and storytelling
• Engaged audience preferred — you don’t need a massive following

If you’re just chasing free product or quick collabs, this isn’t for you.

Apply for the Founding 30

Takes 2 minutes. We review every application.

• Name
• Instagram handle
• TikTok handle (optional)
• Follower count
• Location
• Why Salty? (max 200 characters)

This won’t happen again

We’re only doing a Founding 30 once.

👉 APPLY NOW

Applications close 9 May
Founding 30 announced 16 May
First drop ships June